LinkedIn have released a video where top marketers express their view about trends in content marketing.
My summary of what is said:
- Build a loyal and trusted audience
- Video changed the game for social
- What’s hot right now is customer generated content – e.g. influence and reviews,
- The need to move from ‘acquiring’ people’s attention for moment in time to ‘holding’ people’s attention
- The need to talk in terms that are relevant to your audience
- Less but better is now important in content marketing
- Content marketing really does need to be authentic – include comedy and humour
- The movement is from ebooks etc (Print on the screen) to more involving, interactive and data gathering experiences