What is SEO?
The term SEO covers any action which help to secure higher search ranking (primarily Google). It includes individual page/post optimisation, website wide factors, external links to the website, internal links within the website and a miriad of other factors. Beware any agency that offers a service which is all external to the website or is only about the content of tags.
Many providers of SEO services promote actions that are no longer effective or deliver some high rankings but few extra website visits. Living Streams has been successfully assisting client companies to achieve useful organic search traffic for their websites since 2008. By 2010, we had evolved our resilient SEO approach which has protected our clients’ traffic from changes in Google search ranking algorithm.
Living Streams SEO offering
I (Tony Thornby) have been offering SEO support, focussed on rankings in Google, since 2008. My initial knowledge came from attending a dedicated Search Engine Workshop training course. But , with Google changing its ranking algorithm daily and in a big way every 12 to 18 months, ongoing learning has always been required.
Many agencies offer SEO to obtain higher Google search rankings for a limited list of specific keywords (search phrases). Where Living Streams is different is that the success measure is increasing numbers of relevant organic search visits. Only when your SEO is resulting in more website visits can the work result in lead generation.
Another difference about Living Streams SEO offering is that it is a flexible advice, mentoring and implementation service. Many of our clients, follow the same path over time – we research and suggest the strategy > we start the implementation > the client prepares content but we optimise and publish it > the client carries out all of the work with our mentoring and reporting. This approach results in monthly charges in three figures instead of four and can eventually drop to around £100 per month.
What is Resilient SEO?
In 2012, Google started the implementation of a number of major changes to their ranking algorithm – now widely called the Zoo series of changes. These caused the rankings of many websites to drop dramatically.
I am pleased to say that all Living Streams SEO clients did not suffer lose of rankings. The reason was that 2 years earlier, I had adopted a methodology based on regular addition of fresh quality content and focus on topics rather than specific search phrases.
At that time, Living Streams was part of the largest worldwide network of digital marketing consultancies (WSI). Separately to one of their specialist suppliers came to the same conclusion as myself and the approach is used to this day within WSI worldwide under the name ‘adaptive SEO’.
Does Resilient SEO work?
You can see that on my LinkedIn Profile, I have 75 endorsements for SEO. In addition, the recommendations below illustrate everything I’ve said above about my SEO service.
Richard EganMy Dental Clinic (Dublin)
In the six months before Living Streams' SEO programme started, MyDental.ie was already achieved good organic search numbers: In the next 8 months, our organic search visits were doubled. We find working collaboratively with Living Streams to be very easy - they are flexible and their advise is quick, reliable and easy to understand.Kevin BrewerGrundon Ltd
In the ongoing quest to ensure that our website remains high in the search rankings, the Living Streams support contract has been a great benefit. We can contact Tony to take immediate action, knowing that we will be “at the head of the queue” and without having to worry about obtaining quotes and raising purchase orders.Tony BaggaleyThe Greenhouse People (Director)
Tony has been working with us now for over a year, and has achieved some considerable success in the natural listings. These days it seems that someone calls almost every day offering SEO services, so it is refreshing to find a company that uses down to earth and practical language and effective tweaks to the website that seem to have a more lasting effective result than previous attempts by other companies.Carol Moore-NaylorQSoftware Ltd
We were wary about SEO advice until we implemented the resilient SEO process recommended by Living Streams, and found that it worked. Now we're working with their advice and mentoring on an ongoing basis to produce and use content in a way that boosts our search ranking for relevant topics. Living Streams provide an extremely affordable way of implementing SEO compared to other marketing agencies.We were already working with Living Streams to improve the SEO of our site and it particular boost sales lead generation performance. At his suggestion we decided to support our organic search work with carefully targeted and budgeted Google Adwords campaigns. This has produced a measurable and profitable increase in both the quantity and quality of leads received via the website.