Why should a business owner want a website that is more than a brochure site
In today’s digital age, having a website is essential for any business. However, simply having a website that functions as a brochure is no longer enough. A brochure site is essentially an online version of a printed brochure, with limited functionality and basic information about the business. While a brochure site may have been sufficient […]
The Importance of Website Analytics and the Dangers Ahead – Don’t be an Ostrich
THE EXISTING THREAT Smart SME businesses understand that meaningful measurement of website visitor levels and behaviour is an essential tool. This data guides them on the impact of changes in their marketing, which form of marketing is working best and how to increase the cost effectiveness of their online lead generation. Most SME businesses […]
The 3 Stages of an SME Business and how they impact their Digital Marketing
WHAT IS DIGITAL MARKETING Digital marketing encompasses all marketing efforts that use an electronic device over the internet. Types of digital marketing include SEO (search engine optimisation), PPC (pay per click), social media marketing, marketing automation, email marketing and that’s just to name a few. So now let’s talk out about the stages of the […]
Does Your Content Deliver Enough Business Benefit?
Why you should care The cost of producing content is significant in terms of time and spend (e.g. for images and copywriting). Yet many articles are only ever read by a handful of people. Equally, much content (especially blog posts) are published by companies to help boost their website’s search rankings. But the impact that […]
Google Search – 20 years old – Where next?
The UK is one of countries where search is most dominated by Google. It’s been around 20 years and many of its users have no history of ever using much else to carry out their internet searches. At a small ‘birthday party’ Google revealed their thoughts on the evolution of search over the next 20 […]