The Importance of Website Analytics and the Dangers Ahead – Don’t be an Ostrich
THE EXISTING THREAT Smart SME businesses understand that meaningful measurement of website visitor levels and behaviour is an essential tool. This data guides them on the impact of changes in their marketing, which form of marketing is working best and how to increase the cost effectiveness of their online lead generation. Most SME businesses […]
The 3 Stages of an SME Business and how they impact their Digital Marketing
WHAT IS DIGITAL MARKETING Digital marketing encompasses all marketing efforts that use an electronic device over the internet. Types of digital marketing include SEO (search engine optimisation), PPC (pay per click), social media marketing, marketing automation, email marketing and that’s just to name a few. So now let’s talk out about the stages of the […]
Google Search – 20 years old – Where next?
The UK is one of countries where search is most dominated by Google. It’s been around 20 years and many of its users have no history of ever using much else to carry out their internet searches. At a small ‘birthday party’ Google revealed their thoughts on the evolution of search over the next 20 […]
How the Flywheel Kills the Funnel
This is the subject of a thought provoking Hubspot article that could change the way that you look at how to achieve business growth. It’s a 15 minute read and well worth it, but here’s an overview. Funnels produce customers, but don’t consider how those customers can help you grow. A flywheel is a simple […]
Is the return from your content marketing worth the investment?
Content marketing is not about reaching people; it’s about reaching the right people. This does not happen by chance – it needs a strategy based on experience. Research also shows that it needs to employ the same content in a range of formats in a range of situations (including use in several different social networks). Traffic, clicks, […]