Back in 2005, our founder decided that after a 30+ year career in the telecoms industry it was time for a change. He was already an eager user of online shopping, online banking and LinkedIn – and the digital world was by then not new to anyone in telecoms. Moreover a life in telecoms had equipped him better than traditional marketers to live in a world of constant change and constant learning.
But what excited him the most was the potential of the web and, even more importantly, how his Chartered Engineer training and experience could bring a new blend of science and creativity to digital marketing.
On top of this, he saw that relevance of his corporate experience to non-corporates in handling the organisational challenges that face a company expanding in this digital world – managing change, product launch, training, remote workforce management, online reputation, new procedures.
The (Chartered) Engineering Approach to Digital Marketing
Living Streams core ethos is that applying professional engineering methodology to digital marketing is the best approach for effectiveness and efficiency. In detail, the relevant characteristics are:
- building on known knowledge
- developing and using proven processes
- focussed on economic viability and resilience
- always measuring results and striving for performance improvement
- innovative and practical
- working with clients as a team to achieve their agreed needs
- proactive, honest and open
- the use of specialist ‘tools’ to improve efficiency
- ongoing training to improve the skill in using the tools and keeping up with the development of new ones
Professionalism & Integrity
Living Streams was founded on the principle of deserving the trust and confidence of its clients. As such it holds itself responsible for meeting the code of conduct typical of organisations such as CMI (the Chartered Management Institute), IET (Institution of Engineering and Technology – formerly the IEE) and CABE (Christian Association of Business Executives).
To quote from the Engineering Council website: “Professional registration demonstrates commitment to professional standards, and to developing and enhancing your competence. Your title proves that you have a positive attitude and the drive to succeed. These are attributes that are highly valued by employers and customers. It shows that you will work safely in a way that contributes to sustainable development and that you have committed to complying with codes of conduct.”