When most people talk about search engine optimisation (SEO), they usually mean Google search ranking of webpages. Now we can help you with ranking with other search engines and ranking of items such as images, videos and local entries (such as Google MyBusiness). But for this page, we’ll stick to Google ranking of webpages – the foundation of which is to understand that what Google shows you in search results is data on web content that it has already indexed and the application of an algorithm to that.
THE HISTORY OF GOOGLE SEARCH ALGORITHM
Google changes it search algorithm slightly most days and implements fairly major changes once or twice a year. Living Streams has been working with companies to increase their unpaid search website visits since 2008: We have always kept up to date and maintained improvement as Google changed its algorithm. This includes the ‘Google Zoo’ of major algorithm changes which started in 2012. But many company owners / senior managers and even some marketing agencies wrongly still believe the the ranking factors which dominated pre-2012 or even pre-2008 still apply.So let’s dispel those ideas first: