The Basics of Event Management
Events are a great way to deepen relationships with current customers and can help you attract new customers as well.
When done right, events are also one of the best ways to get people to take the next step from interacting with you on Facebook or reading your newsletters, to actually visiting your store, restaurant, or office.
But successful events don’t just happen overnight.
To create a successful event campaign, you need to come up with a strategy that incorporates your different marketing channels – like email, social media, mobile and web – so that you can promote your event, reach the right audience, and drive meaningful business results.
That’s why Constant Contact created this guide.
This guide will walk you through the necessary steps to plan a successful event campaign that will attract new customers and help you do more business.
Event Marketing & Registration: Get the word out and boost attendance (recorded webinar)
At the heart of small business marketing are the campaigns that drive action – collections of marketing activities that help a small business or organization to achieve its goals and objectives. One important campaign type that many nonprofits and small businesses have used, but would like to learn more about, revolves around Events. When you run an event you want to make sure that you leave ample time for the promotional activities that will drive your registrations, and you want to create and provide an optimal online registration experience. If you have run events or are considering running events, and you’d like to build on your knowledge of these two important elements of running a successful event, this session is for you.
Please note: this session will not be addressing best practices around event planning topics like venue selection, planning event entertainment or dining options, running fundraising activities like live or silent auctions, etc. It is focused on helping the audience promote their event and streamline the online registration process.
Reviewers of this recording will learn:
- The different types of event you might run
- Setting a goal for your event
- Promotion of your event (including a sample promotional timeline and activities)
- Set up an effective online registration process
- Post-event activities you can’t forget
Join us and learn some great new strategies to help you promote your next event and set up an online registration process that helps your event succeed.
Want to learn more? Download the slides for this presentation.
The content above was produced by Ryan Pinkham (former Content Manager at Constant Contact) and Assure Collier (Social Media Marketing and Community Manager at Constant Contact)