You’ve invested a lot of time and perhaps money into getting your potential customer (suspect) to your website or social presence. Your content has hopefully started to convince them that you may be the company with whom they want to do business. But if they leave your content without giving you at least their contact details, that could all be down the drain.
‘Sign up for our monthly newsletter’ or the weak ‘contact us’ text on every page are unlikely nowadays to deliver what you need. You may need to:
- bring different people to your content
- bring suspects to your content in greater numbers
- offer something that potential prospects will value in exchange for their contact details
- format and layout your content to lead your suspect to the conclusion that they need to take that call to action or they will be missing out
- not ask for too much information immediately
- convince the suspect that you truly will not give or sell their contact details and will not bombard them with hard selling
But there is no magic universally effective formula. So you need to:
- split test different content etc
- monitor conversion rates as an ongoing task (things will change)
- not put all of your eggs in one basket
Ok so you now have online contact details of a suspect. But now is not the time for a hard sell. Now is the time to:
- build confidence and trust
- test which of your services and products are of most interest to your prospect
- build relationship and more contact points
Validated testimonials, your own informative content, insights on other’s content, deeper explanations of your services / products (e.g. with case studies) can all be useful. Similarly, these may be used emails, social network updates, videos, events. In addition, interest can be shown in the prospects views and needs with polls and surveys.
Living Streams has the training, experience and tools to help you to progressively increase your online conversion and improve your lead nurturing.
Let’s get together to review your current position and produce a viable improvement plan.