Website maintenance for the disabled ‘stalling’
Are retailers failing to consider disabled customers when designing websites? (John Burns)
UK Businesses which are purely Online need to meet Accessibility requirements
Those involved in website maintenance are falling short when it comes to optimising content for disabled people, a study has found.
According to a report by Webcredible, the average score of leading UK high street retailers in terms of accessibility has declined over the last year.
In 2009, the organisation found the typical shop to have improved its performance to reach 61.6 per cent, but the figure has now declined to 60.2 per cent.
A total of 20 best practice guidelines were considered, with sites being ranked for their performance in areas such as resizable text and descriptive page titles.
Webcredible, a London-based company that was founded in 2003, did welcome the discovery that the highest score increased from 74 per cent to 84 per cent – with B&Q claiming the top spot after increasing its rating by 16 percentage points.
However, while seven businesses scored over 65 per cent, four were found to be under 50 per cent – compared to just one in 2009.
“The vast majority of websites now offer average to good accessibility on many of the guidelines, but, as with the previous reports, sloppiness and inconsistency is still inherent when it comes to the implementation of accessibility,” the firm stated.
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