Surfing the web from mobile phones and PDAs is in its infancy. But it is an opportunity that will grow and mature: Well worth monitoring.
A set of guidelines pertaining to mobile website development has been unveiled by the World Wide Web Consortium (W3C).
The standards, entitled Mobile Web Best Practices 1.0, look at issues such as data input, page scrolling, coping with a variety of hardware and software platforms, and dealing with limited internet bandwidth.
W3C also said that it has developed a new tool to make it easier for developers to test their mobile websites and is looking at areas such as mobile application development and standardising mobile markup languages.
“Mobile web content developers now have stable guidelines and maturing tools to help them create a better mobile web experience,” commented Dominique Hazael-Massieux, mobile web activity lead at W3C.
The launch comes amid a boom period for mobile web services, emphasised by the release of a 3G version of Apple’s iPhone.
According to figures released by Nielsen Mobile last month, mobile internet penetration is at 12.9 per cent in the UK market, with overall usage reaching a “critical mass” for marketing opportunities.
Furthermore, the Mobile Marketing Association recently launched its Global Code of Conduct for mobile marketing campaigns.
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