UK tops e-commerce in Europe
Businesses ought to focus their attentions on ecommerce in the UK if they are to gain a definite share in European spending, according to a new report.
UK is ‘the home of ecommerce’, says new research
Wednesday, January 26th 2011 by Steve Swallow
The UK is the leading spender online when compared to its European compadres, according to a new study from Kelkoo and the Centre for Retail Research (CRR).
In the survey carried out by the internet shopping comparison site, it was found that no less than 30 per cent of all online retail sales across Europe during 2010 were carried out UK. During this time, internet trading topped £44 billion. It highlighted that if any businesses aim to capture an audience with managed search engine marketing, the English-speaking audience may be the first priority.
This popularity of online shopping in the UK is only going to get bigger, too. The CRR and Kelkoo discovered that sales made over the web in 2011 will jump by an impressive £6.2 billion, marking a 14 per cent rise on 2010.
The CRR went on to explain that the UK’s nearest challengers in online retail popularity are Germany and France, which have sales of £33 billion and £26 billion respectively. Despite this, France is believed to go through a significant growth spurt in 2011, raising its sales by 24 per cent in the next 12 months.
Poland and Sweden are also believed to be hotspots of managed emarketing this year, as both have been predicted as the biggest online boomers in Europe by the CRR.
Richard Stables, the chief executive officer of Kelkoo, said of the report: “Over the last five years, internet retailing has improved substantially thanks to the use of affordable ‘always-on’ internet connections, simple and secure payment systems and the growth of mobile-based retail sites.
“All of these factors helped to attract an additional five million new online shoppers across Europe last year and should help online retail sales to continue to thrive.”
This week, the Pew Internet & American Life Project identified that marketers in the US plan to spend much more on Twitter in 2011 in order to reap the benefits of the medium when attracting new online shoppers to their domain.
Living Streams “Improving clients’ profitability through better use of the internet”.