Twitter will never move away from 140 characters by Steve Swallow
Twitter has proved hugely popular with businesses. The 140 characters offer the perfect character limit to get a point across and engage with consumers. Are you using the platform to the best of its abilities?
Twitter’s chief executive has revealed that the social media site will never move away from its 140 character limit as it has proved successful so far.
When Twitter first started many people and businesses were of the opinion that you could say very little of any relevance in just 140 characters, but over time they have all come round to the idea and it is a hugely popular platform for companies looking to engage with consumers.
It now boasts over 500 million accounts, sending 350 million tweets a day, and it’s good that firms have got used to the restrictions, as Twitter’s chief executive Dick Costolo has said that it will never increase the limit.
According to TechCrunch, Mr Costolo told attendees at a speech at the Ford School of Public Policy and School of Information that Twitter will “never change” the character limit it puts on tweets.
Mr Costolo highlighted the power of Twitter by noting that during the Fifa World Cup in summer 2010, Twitter was seeing 3,000 tweets per second, and recently saw 12,000-15,000+ tweets on Election Day in the US.
Engagement with consumers was also indicated by the face The X Factor UK generated 27,000 tweets in just 90 seconds when it publicised its hashtag on screens.
Cultivating your presence
The character limit is not going to change and neither is the power of Twitter in a business marketing and content strategy. The key to generating a buzz around your business on the platform is by posting fresh, interesting, informative and original content.
Rachel Bremer, Twitter’s European communications manager, recently told the organisers of the Social Media Results for PR and Comms Conference that the communication of the site between brands and consumers has quickly evolved from broadcasting to conversation.
She added that experimentation is often the key to getting it right on social media: “It’s not always what you would expect and you won’t know what works unless you try different things.”