Twitter strategies come to life with new interface
Potential social media reach is made stronger through a redesign of brand pages on Twitter
New Twitter Interface gives brands identity
Tuesday 10th January, By Stephanie Clark
All Twitter followers aren’t created equal, so, if you have 1,000 spam accounts following you, there won’t be many measurable benefits to your company. HubSpot found that businesses with over 1,000 followers saw 6 times more traffic than businesses with 25 or fewer followers, and businesses with over 1,000 followers saw 5 times more prospects than those with 1 to 25 followers.
If asking about the value of a Twitter strategy, find confidence in the fact that 20 million Americans are on Twitter and these are the people more likely to influence public opinion about your brand than the other 90 % of the population. It’s important to develop a durable and active fanbase as recent research suggests that Facebook is the primary social media site that consumers allow to influence buying decisions, and it’s the people ON the site that positively influence these crucial decisions.
Your company’s potential Facebook reach has a significant impact on your traffic and prospects and companies able to develop fanbases of around 500 to 1,000 fans have 3.5 times more traffic than those with less. Facebook fanbase size will also dramatically modify how many leads you obtain.
In a Social Media Marketing Industry Report, a claim that social media has gone mainstream details a discovery that 52 % of Americans over 12 have at least one social media profile and 51 % of all Americans are on Facebook. What’s more, up to 46 million Americans are on social media sites multiple times per day. These are the influencers and prospective clients we all want to reach. Depending on your product or service, this information could help you better obtain your consumers online.
The main aspect to note about constant social networkers is that they’re nearly twice as likely to be using mobile devices, and you ought to make sure to see what it’s like for your customers to engage you on their mobile devices, particularly as habitual social networkers are also 50 % more likely to access social networks via their mobile phones.
In many ways, this research affirms what many experts have been saying, but now you can see the causes in black and white. If you want to generate leads through social media, try blogging more frequently and expanding your reach– all with an understanding of your target market.
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