Twitter Releases Two Years Worth of Data for Analysis
DataSift, one of Twitters data partners, have access to a brand new set of data for the ecosystem
Twitter Sells Data Archives
Friday 9th March, by Stephanie Clark
Businesses are now able to browse and analyse up to two years of Twitter updates for market research purposes. DataSift, one of Twitter’s data partners which currently provides developers and third parties with access to the full Twitter firehose in realtime, is about to release an entire new set of Twitter data to the ecosystem.
CEO Rob Bailey explains, one instance of a use case of the historical data could possibly be a mobile handset company that may want to see how a previous product launch unfolded, who Tweeted about it, from what geographic locations, and which consumers were positive vs. negative. According to Bailey, demand for Historics is strong.
Almost a thousand businesses– including 100 of the Fortune 500 companies– have already joined the waiting list for Historics. Companies like Google and Microsoft have already obtained a head start on mining Twitter’s data after authorising contracts to integrate tweets into real-time search. Statements were not divulged, but Bloomberg disclosed that the deals made the company lucrative, with $25 million in added revenue.
Twitter has competing priorities; it must find an income model to satisfy the investors that have valued it at $ 1 billion, and needs to cultivate an equitable developer ecosystem where a one-man shop can innovate and compete with the most significant competitors like Google.
Firms can search tweets all the way back to January 2010 in order to plan marketing campaigns, pinpoint influential users or even attempt to predict certain events. “Twitter has turned a social network that was supposed to promote real-time global discussion into a vast market-research enterprise with unwilling, unpaid individuals.”
More than 700 companies are on a waiting list to try out its offering, DataSift CEO Rob Bailey said in an interview with Reuters. Those who buy the information will be able to see tweets on certain subject matters and even segregate those views based on geography.
Companies want aggregated data, not to attempt to figure who said what to whom. “The only data that we make available is what’s public,” Bailey added. “We do not sell data for targeted advertising. I don’t even know how that would work.”
A digital analytics expert said the most significant impact will be for marketers. “The only privacy risk is marketers being able to do more with the data, faster,” said Thomas Bosilevac, director of analytics for the digital marketing company Digitaria.
Source 2: http://techcrunch.com/2012/02/27/datasift-unlocks-access-to-historical-twitter-data-dating-back-to-january-2010/
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