TV Viewers ‘switched on and engaged’ Thanks to Technology
Businesses can capitalise on the fact that TV viewers are now more engaged than ever as they turn to their mobile devices during their favourite programmes to use Twitter and check their emails.
The notion of the couch potato has gone, thanks to mobile devices.
10/29/2012 By Steve Swallow
The archetypal image of the couch potato is now a thing of the past as TV viewers are staying connected and engaged by turning to their mobile devices during their favourite programmes.
A new infographic by RealPlayer showed that 88 per cent of people have their tablet to hand while watching TV, along with 86 per cent who are turning on their smartphone and 52 per cent are busy on their mobile.
Almost six in ten viewers stay occupied during commercial breaks by logging on to their favourite social networking application, while 35 per cent will visit a website which has been mentioned on TV. A third will exchange text messages with friends, while 20 per cent turn to the internet to view comments about the programme that they are watching.
Between the ages of 18 and 24 almost three-quarters actively use their smartphones during commercials. This is compared to nine per cent of those over the age of 64, hinting that the next generation will have no patience for watching ad breaks.
Twitter is the social network which dominates when it comes to talking about TV. Over three-quarters turn to their favourite hashtagging website to voice their opinions and read others, with seven per cent using Facebook, which indicates the importance of regularly updating social media for businesses looking to engage consumers.
In terms of activity during a programme, 61 per cent checked their email inbox, while 47 per cent logged on to a social network website. A further 45 per cent made their presence felt on Twitter or Facebook during an ad break, with 37 per cent looking on the internet for more information about what they were watching and 34 per cent went in search of a sports score.
The number of people using mobile devices and the RealPlayer application to watch TV in the palm of their hands was also going up. In 2010, 55 per cent never carried out this activity, compared to 30 per cent in 2012. Nearly a quarter are now viewing on a daily basis, up by 16 percentage points on two years ago.