The world of hashtags: How can your business use them to best effect by John Burns
Is your company using hashtags properly when communicating on Twitter? If not, you could be missing a trick.
Hashtags have become a major part of internet use, particularly on Twitter. Are you using them properly and gaining appropriate returns?
Hashtags have become a preserve of many modern internet users and your business could be missing out by not using them. They offer a quick and simple way of grouping together tweets on a similar subject and also ensure your business and what it stands for gets prominence among other opinions on a similar subject.
Hashtags also help you rank higher in account listings on Twitter so when users search for a certain one and click on people rather than tweets chances are you will appear much more prominently. This will your brand gain attention and, consequently, new followers. On the whole, using hashtags properly and sensibly can benefit your business in two main ways.
Firstly, it showcases your business as an expert ina certain area, provided you offer a back-up opinion or something that isn’t just stating the obvious. Those looking for information can search for a hashtag and then see what your business has tweeted. This gives your business the image of one that knows what it is doing and is professional.
Secondly, it gets your company or brand seen by vast numbers of Twitter followers. Provided you create a hashtag that isn’t too convoluted or attach to one that is also quite simple and concise, your brand will gain a good degree of prominence.
This could be used to advertise a promotion or service and it means you are targeting it at people who are, to varying degrees, interested in the subject matter. There are some things to remember though. Firstly, ensure you place the hashtag at the beginning and also remember not to leave any spaces – for example ‘#seo’ or ‘#onlinemarketing’. Also, don’t jump on hashtags just because they are popular if they aren’t relevant to your business. This will not only confuse your current followers but also make you appear spammy and less effective