Social Media search terms top the charts
Social media is proving increasingly popular among internet users, with related terms making up the bulk of the top ten most searched-for phrases, according to Hitwise
Facebook, MySpace and YouTube continue to prove search value
Thursday, December 30 2010 by Kate Billinghurst
Social media related search terms look to have proved their value to internet marketing consultants, as well as those using Facebook, MySpace and YouTube for website promotion.
“Facebook” was the most searched for word in 2010 – the second time the social networking site’s name has topped the Experian Hitwise charts.
Internet users made 2.11 per cent of all searches using the term “facebook”, with social networking related search terms making up 3.48 per cent of the 1,000 searches analysed overall and seven out of the top ten.
Searches that featured “facebook” more than tripled in 2010 compared to 2007, while searches that included the term YouTube more than doubled over the same period.
In addition, there were a number of new entries into the top 50 search terms, including netflix, verizon wireless, espn, chase, pogo, tagged, wells fargo, yellow pages, poptropica, games and hulu.
This will no doubt prove very valuable information for those keen to tweak their pay per click advertising search terms to boost their website promotion in 2011.
However, those with banner ads or utilising some other form of marketing campaign through Facebook will also have benefitted in another respect in 2010.
The social networking site also topped the list of the most-visited websites in 2010, overtaking Google, which headed the list last year.
www.google.com made second place on the list, which also saw YouTube and MSN improve on last year’s position. Bing also made it into the top ten this year, while myspace dropped two places, falling from fifth to seventh.
The value of social networking to advertisers and marketers was recently underlined with the valuation of Twitter.
Analysts valued the micro-blogging site at $3.7 billion (£2.38 billion) just one year after it launched efforts to monetise the site. Greater numbers of investors have also started to put money into Twitter, underlining the recognition the website is receiving as a profitable channel.
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