SIM report predicts innovation and expansion
The global demand for mobile internet will drive innovation, at the expense of fixed-line services, according to a new report.
Will mobile web demands drive internet marketing innovation?
Friday, May 20 2011 by Kate Billinghurst
Mobile website promotion and VoIP phone system services will become increasingly important to customers, with the growing ubiquity of the mobile telephony sector.
The Vodafone Social Impact of Mobiles (SIM) report for 2011 predicts that progress towards affordable internet access will spark innovation and expansion of data services on the platform.
Authors even suggest that this could be at the expense of fixed-terminal access, indicating that there is a risk of over investment in fixed-line fibre access networks.
The report claims current fibre deployment plans are unsustainable, particularly in light of emerging problems with delivery in rural areas.
Authors point out that fibre deployment will only be commercially viable across three per cent of the Indian states of Maharashtra, Karnataka and Rajasthan. By comparison, wireless broadband could be deployed across 98 per cent of districts within these regions.
Taking technological developments in emerging economies as an example, the SIM report predicts that the expanding use of mobile as a means of accessing data services will necessitate a greater focus on developing systems for mobile, rather than fixed terminals such as PCs.
If the report’s predictions come to fruition, many internet consultants may need to adjust their own strategy for website promotion and managed emarketing.
Wider use of global websites such as Facebook and demands for access at a low cost in emerging economies such as India and China could be a sign of the industry’s direction.
The report was co-sponsored by the World Wide Web Foundation, which points out that user access demand will drive the development of low cost innovations.
The foundation’s chief executive, Steve Bratt, added: “This report shows that social networking has huge potential to act as a platform for e-government applications accessible via mobile handset devices. We hope regulators allow innovations in this area to flourish and not inhibit them by preconceived notions of the right model or pricing.”
Living Streams “Improving clients’ profitability through better use of the internet”.