Silicon Valley hears from SEO expert
Conference hears from SEO expert
SEO expert addresses Silicon Valley conference
SEO expert Gustavo Lucardi, who will be well recognised by search engine optimisation providers, has spoken on behalf of Trusted Translations (TT) on one of the key panels at this years Localization World Silicon Valley.
Mr Lucardi manages TT’s managed emarketing platforms which includes various email marketing and SEO strategies. During his tenure, TT’s traffic has increased tenfold every year in almost all major international markets and segments.
Mr Lucardi said during the discussion: “Search engine optimisation was an already complicated and confusing endeavour. Applying these strategies in different countries is an entirely different battle that requires some experience and guidance.”
The discussion focused on a number of key elements involved in implementing a global SEO strategy. This included element such as social media, keyword selection, and the implementation of a long-tail SEO strategy. During the discussion, Mr Lucardi touched on the major differences between international SEO and multilingual SEO. The panel also consisted of online experts from Acrolinx and Translations.com.
Richard Estevez, chief executive at TT, said: “At Trusted Translations, we have been implementing and experimenting with different SEO strategies for almost ten years. International and Multilingual SEO strategies are extensions of our focus on a long-tail/ROI strategy. We are delighted to be able to share our experiences with our clients and colleagues.”
Mr. Lucardi is an internationally recognised authority all forms of SEO and marketing, having spoken at some of the top conferences around. Such conferences include W3C’s Multilingual Web 2011 in Pisa, Italy and the International Search Marketing panel in Lisbon, Portugal.
The conference is currently one of the leaders in localisation, globalisation and translations. It provides companies who are interested in addressing international markets with a place to learn from experts.
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