SEO is not being used as often as it should
Businesses may want to work with search engine optimisation providers in the coming months, after new research was revealed by Fasthosts.
Search engine optimisation ‘not used by two in five firms’
Wednesday, January 12 2010 by Kate Billinghurst
Over two in five firms in the UK – around 41 per cent – do not optimise their positions within search engines, according to a new study.
Research by Fasthosts, a web hosting firm, may lead to an upsurge in the demand for search engine optimisation providers as businesses adjust their strategies to match competitors using the strategy for website promotion.
One in four firms believe that paying to optimise positions could be too expensive, while 11 per cent said past attempts to optimise online visibility had failed, though did not want to have another go with a different company.
Just under 30 per cent of small companies still know that with search engine optimisation providers, their number of website visitors would rise.
Other managed emarketing trends were also analysed, and Fasthosts found that over one quarter of businesses (27 per cent) have never used online interaction tools with customers. Furthermore, 41 per cent of small firms do not have an email contact form on their website and only six per cent use live chat to communicate with customers on the website.
However, a whopping one in five firms admitted that their underinvestment in website promotion and managed emarketing will have a negative effect on sales in the first quarter of 2011.
“For many small firms, battling for online visibility can be a real stress and seem too daunting a challenge to take on,” said Steve Holford, marketing director at Fasthosts. “However, every business owner should know that there are now low-cost, point-and-click solutions for both improving search engine positions and understanding how their website is being used.”
This month, Tealeaf research highlighted the importance of online presence after its survey discovered that 44 per cent of Britain’s online adult population had boosted their internet spending during the Christmas period when compared to the previous year.
Living Streams “Improving clients’ profitability through better use of the internet”.