Search Engines club together to help Internet Consultants
Google, Bing and Yahoo have collaborated on a common website markup vocabulary for webmasters, which is expected to benefit website promotion.
Google, Bing and Yahoo collaborate on common website markup vocab
Monday, June 06 2011 by Kate Billinghurst
In a rare show of solidarity, the world leading search engines Google, Bing and Yahoo have collaborated to create a common data markup schematic for web pages.
The initiative is set to be published at schema.org and is being billed as an opportunity for publishers and internet consultants to improve website promotion on search engines.
Data markup is used by search engines to summarise information about websites in search results, so the common schema could see widespread website maintenance undertaken worldwide as webmasters optimise their pages in the hope of improving search engine ranking position.
In a post on the Yahoo Search Blog, senior vice president of the search and marketplace team, Sashi Seth, noted that the announcement offers a “tremendous opportunity for growth”.
He notes that the schematics provide a basis for substantially expanding categories based on feedback from internet communities – suggesting that the initiative will be a continuously updating process.
This work will be a complement to the search engine’s SearchMonkey program, which was scrapped after Yahoo agreed to base its engine on the Bing platform.
“In addition to consolidating the schemas for the vocabularies we already support, there are schemas for more than 100 newly created categories including movies, music, organisations, TV shows, products, places and more,” Mr Seth added.
A post on the Google Webmastercentral Blog notes that there will be a rich snippets testing tool enabling internet consultants to better understand if they are compliant with the new initiative.
The joint post by Kavi Goel and Pravir Gupta of the Google Search Quality team suggests that while it’s okay to continue to use existing RDFa and microformats as an alternative to the new schematic, mixing is inadvisable.
“You should avoid mixing the formats together on the same web page, as this can confuse our parsers,” they note.
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