Protect IP Act step in the right direction?
The US Senate is considering new legislation that could see search engine firms remove websites that are found to be infringing copyright laws.
US Senate bill will hit ISPs and search engine optimisation
Monday, May 16 2011 by Catherine Ferguson
Search engine optimisation providers and other internet consultants working on website promotion will have to be very careful about copyright issues if a bill being considered by lawmakers in the US is passed.
The US Senate is considering new legislation aimed at reducing copyright piracy on the internet. It would allow the owners of intellectual property to obtain court orders requiring internet service providers (ISPs) and search engines to block traffic to offending websites.
Introduced last week, the Preventing Real Online Threats to Economic Creativity and Theft of Intellectual Property Act, or Protect IP Act, could see websites infringing copyright rules completely blocked. It is essentially a re-write of the Combating Online Infringement and Counterfeits Act (COICA), which failed to become law late last year.
“The Protect IP Act targets the most egregious actors, and is an important first step to putting a stop to online piracy and sale of counterfeit goods,” said Senator Patrick Leahy, who is supporting the bill.
The bill states that an “information location tool shall take technically feasible and reasonable measures, as expeditiously as possible, to remove or disable access to the Internet site associated with the domain name set forth in the order.” It would also have to delete all hyperlinks to the offending site. In addition, payment providers and internet advertising networks could be told to stop providing services to infringing sites.
Protect IP also allows copyright and trademark holders to sue the owner or operator of a domain directly. Consultant Larry Downes describes the new bill as potentially “setting dangerous and possibly illegal precedents”.
Writing on the CNET blog, he says the rules would mean “trampling due process rights, tinkering dangerously with the mechanics of the internet, and impressing into police duties an expanding set of internet service providers”.
However, the bill has been met with support from some quarters. The Software and Information Industry Association applauded the introduction of the legislation. “The importance of this bill lies in the fact that it will eliminate critical technical and financial resources that are used to move pirated and counterfeit goods,” a spokesman for the organisation said.
Living Streams “Improving clients’ profitability through better use of the internet”.
Search Engine Optimization Consultant
Website Design Service
Pay Per Click Services
Social media advertising
Christian Website Design
Email Marketing Service