PPC providers are seeing increasing numbers of potential consumers
As the UK becomes the most ‘screen addicted’ nation in Europe, potential consumers become a big opportunity for marketers
Britain spending more time online than anyone in Europe
Wednesday, December 14th 2011 by John Burns
Managed pay per click marketers in the UK are working within a booming landscape, according to the latest Ofcom study.
The group’s latest sixth International Communications Market Report has revealed that the UK is now officially the most ‘screen-addicted’ nation in Europe spending more time involved with a variety of screen-based media platforms.
As well as spending more time online, the UK population watch more television and also own more smartphones and digital camcorders than any other population in the rest of the continent.
The report found that the British nation spends an average of 746 minutes every week online, which equates to over 12 hours, and is longer than any of the world’s biggest economies, except the US.
The level of UK digital TV penetration is the utmost in Europe, 97 per cent of houses currently receive over and above the minimum five basic channels, America lagging some way behind at 87 per cent.
When it comes to products, 36 per cent of Britons own a digital video recorder 13 less than in the US, but considerably higher than in France (21 per cent) or Germany and Italy (22 per cent).
James Thickett, Ofcom research director, said in an interview with the Guardian: “Instead of one technology replacing another we are seeing people learning to simultaneously use different devices. You might be watching TV while texting or checking Facebook messages.
“Far from getting lost in this digital revolution, the opposite is happening, TV has managed to reinvent itself as a medium that complements other media.”
It wasn’t just in the house that Britons are being exposed to such technology and the advertising that goes with it. Mobile penetration levels recorded strong results in the report.
It found that mobile levels reached 46 per cent of all mobile subscribers in August this year, this being more than in Europe and the US.
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