No campaign can succeed without Social Media
Analysts have forecast internet marketing spending to increase substantially over the next four years, with a growing focus on social media presence.
Facebook and Twitter becoming ‘integral to online marketing campaigns’
Thursday, June 16 2011 by John Burns
Facebook and Twitter are now integral to most companies’ website promotion and managed emarketing, reflected in the internet advertising industry’s prospects for growth.
Three-quarters of business owners and managers globally no longer believe a marketing campaign stands any chance of success without some complementary social media activity, research by Regus has shown.
The survey of 17,000 senior business figures across 80 countries, including 4,000 from the UK, revealed that more than half of firms already use social media to engage, connect and inform existing customers.
A third of British firms claimed that they continue to win new customers through social networking on Facebook, LinkedIn and similar websites.
However, internet consultants and business leaders also recognise the role of traditional marketing, with six in ten indicating that campaigns stand the best chance of success through a combination of conventional methods with digital media.
Regus regional director Celia Donne explained that growing numbers of companies are using social media as an acquisition and retention tool.
“The use of business social media is proving extremely successful and suited to the fast pace of recovery,” she added. “Particularly in the UK where one in three social network users is a fan, follower or friend of a company page or profile, firms should expect to see an increasing proportion of marketing budget being destined to this activity.”
Currently, four in ten companies globally and a third of British firms dedicate up to 20 per cent of their marketing budget to social networking activity. However, there is plenty of evidence that spending will continue to grow.
The latest Global Entertainment & Media Outlook survey by PricewaterhouseCoopers (PwC) suggests that digital advertising is the only sector set for double-digit growth of 11.2 per cent over the next four years.
However, analysts note that progress will be driven by technological advances as well as consumer trends. The head of entertainment at PwC, Phil Stokes, noted that “product placement, sophisticated social media campaigns and internet advertising” are all now part of the truly multimedia campaigns firms are committing to.
Living Streams “Improving clients’ profitability through better use of the internet”.
Search Engine Optimization Company
Website Design Service
PPC Search Engine Marketing
Social media campaign
Christian Website Design
Email Marketing Solutions