News of the World follows paywall trend
News International has set a date for the News of the World paywall, with promises of a revamped website focused around exclusive content.
News of the World set to follow the Times behind a paywall
Monday, September 20 2010 by Steve Swallow
UK tabloid newspaper the News of the World will undergo some website maintenance at the end of this month in preparation for its move behind a paywall from October.
News International has announced that it will start charging online customers to view the title’s content, in a move that follows closely after the publishing group moved the Times and the Sunday Times behind a paywall earlier this year.
Customers will have the choice of paying £1 per day for access, or £1.99 for a four-week subscription.
To improve website promotion and overall profits, the News of the World online will make much more exclusive videos and pictures available to subscribers, in addition to launching an iPad app separately to enable users to access the content through the mobile device.
News of the World editor Colin Myler explained that the new website will focus very much on “exclusive video and pictures”.
He added: “Our new digital sites and apps will showcase our agenda-setting stories, celebrity exclusives and world-class investigative journalism, plus our unrivalled sports coverage to give our audience unbeatable value.”
News International chief executive Rebekah Brooks explained that this will be the third of its publications to have been launched as a paid-for digital proposition in the last four months.
To complement the News of the World launch, subscribers will be given access to a re-launched version of Fabulous Magazine, access to which will be included in the News of the World pricing model.
Taking news content behind a paywall has proved controversial for many in the media industry, with critics claiming that News International’s stance reflects a failure to adapt to the modern internet age.
However, the news publisher has argued that the revenues from online paid advertising are not sufficient alone to justify offering digital news content for free.
Living Streams “Improving clients’ profitability through better use of the internet”.
Source URL – http://nicommercial.com/news/news-of-the-world-to-start-charging-for-digital-access
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