New Google Analytics Interface will provide deeper insight
Recent updates to Google Analytics will provide data on mobile usage, real time activities and consumer patterns – Stephanie Clark
Mobile to feature in new Google Analytics
Mobile reports in the recent variation of Google Analytics help you understand how mobile website visitors are interacting with your site. You can even see what mobile devices your customers use and optimize for those devices.
Real-time reports are updated constantly and each page view is recorded seconds after it takes place on your site. It is extremely useful for confirming tracking is in place, whether for campaigns or a new site section, and can provide actionable data sooner for content websites which want to promote their most popular articles.
Announced in October, a probable game changer for Google is Flow Visualization; a wonderfully designed and highly sophisticated tool for graphically showing how visitors navigate through your site. Google has completely re-imagined and redesigned the navigation tools available in the old version of Google Analytics. This instrument provides visual understandings of how visitors navigate through the website, providing you to highlight particular divisions of visitors or key areas of the website, all providing valuable insights for optimising websites and business performance.
The Multi-Channel Funnels are a collection of reports intended to help provide attribution information. For example, a person visits your site first from a paid search result ad, then from an organic search listing, then from a link in Twitter, and eventually from an email link. Therefore, which channel should get credit for the conversion? With many analytics platforms, the credit goes to the final funnel, thus, the email marketing operation.
A 2010 study showed 54 % of small and medium-sized businesses said they already use or plan to use social media, and 17 % planned to increase their social budget again from 2010 to 2011. With more companies making a push for social, it makes sense to analyze social site interactions. GA’s new social reports breaks down how many of a site’s visitors are socially tied with the site, itemizing which social source and action occurred.
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