Middlesex Uni improves its branding
A website design change for Middlesex University has allowed the institution to enhance its brand stature
University website maintenance enhances organisation’s brand
Wednesday, November 24 2010 by Andy Carter
In order to boost its online brand, Middlesex University has successfully contacted internet consultants to improve the institution’s branding.
The university has joined forces with SDL Web Content Management Solutions to create a stable and cost-effective content management platform for its improved web presence. As a result, the site will become the university’s first and foremost communication tool for 34,000 local and overseas students while maintaining a clear and consistent brand.
BluePrinting technology provided by SDL allows university content to be created once yet shared in a vast array of locations around the website, meaning that duplicate content or complex linking patterns will be clamped down on. Additionally, it is believed that it will also lead to increased uptake, “inherent process efficiency” and consistency, while also devolving the website to add quality and timeliness to the content.
Corporate marketing manager for Middlesex University Richard Garratt explained his delight in the new editable website and the benefits of the maintenance functions. He said: “The buy in for the new website has been very positive, it provides a much clearer information pathway for prospective students. The ease of use and speed of updates gives staff more direct ownership over their content and it puts them in control.”
He added that Middlesex’s web presence needed a system that was both “flexible and scalable” while also creating a ‘future-proof’ tool to meet immediate and long-term needs. “SDL Tridion has met these goals,” he added. “We can now more clearly identify where visitors respond to calls to action and we feel that it is easier for visitors to navigate through and respond to our online content.”
Based in Hendon, Middlesex University also operates campuses in Dubai and Mauritius. Starting its work in 1872, the institution was granted the royal charter in 1992.
Living Streams “Improving clients’ profitability through better use of the internet”.