Klout rolls out its new qualitative update for a more well-rounded score by John Burns
The new Klout algorithm is set to focus on who you interact with rather than how many
Quality, not quantity, is the new focus for Klout as it unveils a new look and a new algorithm
Klout, the clever social presence-ranking website, has been revamped with a new set of updates all designed to give you a more accurate assessment of your influence in social media circles. As well as introducing a new look, the site now includes an updated algorithm which the company claims will allow it to look “at a bunch ofnew stuff” in order to build up a more well-rounded image.
The new update was rolled out on Tuesday of this week and it means that now the company looks at 12 billion data points every day across the seven social networks it currently monitors. This is 12 times more than it did previously and it’s not just quantity that Klout is focusing on, quality is key too. The website will still take into account the numberof friends you have on Facebook and followers on Twitter and so on and so forth, but there will be a subtle difference now.
This is because of an increased focus which will beput on who those followers and friends are as well as how well you go about engaging with them. The level of position you hold in your company will also be taken into account, as will whether you are deemed of a sufficiently high profile to merit a Wikipedia page. Joe Fernandez, founder and CEO of Klout explained to Mashable the reasoning behind the updates. “We had to figure out how to balance the real-worldinfluence with the online influence, he said. “We still lean more toward the online influence butnow your real-world influence is coming more and more into play.”
He added that the company hope it will make people who look at the site now realise that it shows off the interesting things you say, why youre important as well as what youre passionate about. This is as opposed to a simpler formula of just creating a score based on quantitative rather than qualitative data such as friends and followers.