India engages in more online video
Statistics relating to Indian web use have revealed an interesting trend in video watching, pointing towards trends of website promotion in the country.
Survey: 7 in 10 Indians watch online videos every month
Friday, March 11 2011 by John Burns
comScore has this week released its latest study on online video trends in India, digging up a number of interesting trends for those working on website promotion tactics.
Basing its data on the comScore Video Metrix service, which the company launched in India earlier in the year, it discovered that 30.2 million online users in India watched online videos in January 2011.
This means that 72 per cent of the total online population engaged in this media; comScore went on to explain how Google Sites led the market as the top video property and this was mainly because of the popularity of viewers on YouTube.com.
The aforementioned 30.2 million internet users aged 15 and older primarily watched online video in India from home or work, and the average viewer consumes 58 videos and takes in five hours of video content during each month.
Over 23.5 million viewers watched around 785 million videos on Google Sites – which integrates managed emarketing to the highest bidder – and YouTube.com accounted for 780.7 million of these views.
Facebook.com was second for videos watched with 6.6 million viewers, while Metacafe ranked in third place with 3.9 million viewers.
Joe Nguyen, comScore vice-president for Southeast Asia, said: “Online video viewing is quickly becoming a central activity for Internet users in India. The online video platform offers advertisers and marketers the opportunity to reach audiences in an engaging environment, providing the potential for significant brand interaction and awareness building.
“As broadband penetration in India continues to increase, we expect to see online video continue to grow and become an increasingly important channel for marketers to reach audiences in the burgeoning Indian online market.”
This week in the US, comScore carried out a study of more than 30,000 US mobile subscribers and discovered that Samsung was the top handset manufacturer with 24.9 per cent market share.
Living Streams “Improving clients’ profitability through better use of the internet”.