Improve the Content of your website using Author Profiles
Learn about the benefits of author profiles for your content and, consequently, your website.
What can author profiles do for the content of your website?
Will you be using author profiles in relation to your website content? It could prove vital for keeping in-line with Google’s quality quest.
Over recent years, Google has been on an almost unrelenting surge to make the quality of its SERPs as high as possible.
This means ‘black hat’ SEO is becoming less and less tolerated while a greater emphasis is being placed on the relevance and value of the content, rather than the number of keywords placed within it.
One area specifically that Google has recently pushed forward is that of authorship, meaning information is provided by regular writers in the net and, if it is of a good quality, it is likely to enjoy a better ranking.
This is compared to the ‘old style’ of anonymous writers adding content to websites and, if used properly, it can add a great deal of traffic to your website.
You won’t automatically lose out by failing to incorporate author profiles, but that said, there are substantial benefits available to those who do.
By offering trusted, expert content from a regular author, visitors can be assured that your site is worth visiting – a factor which is recognised by Google.
In terms of businesses this means that trust is built and, if the quality is high enough, there is an increased chance of repeat visitors and therefore repeat custom.
This should enable businesses to be less precious about keywords in their website blog or news copy, taking a more flexible and targeted approach that does not undermine the quality of your message with shoehorned search terms.
Look at the terms which are performing best for driving traffic and focus on these in your content.
Bear in mind that forced keyword inclusion could undermine the reputation of your site’s authorship, if Google deems your copy to be too ‘spammy’ or lacking in relevancy to the rest of your site.
Businesses that set up a profile, coupled with good content and targeted consistent keywords, could find that traffic grows greatly as a result.