Huffington launch overshadowed by News of the World
Huffington Post UK debut may have been eclipsed by the News of the World scandal, but media experts are already sceptical of its future success.
Huffington Post UK launch eclipsed by News of the World scandal
Wednesday, July 06 2011 by John Burns
The Huffington Post’s UK debut should have been major news, but its launch has been entirely eclipsed by the News of the World media scandal rocking the British press.
Internet consultants are bemoaning Arrianna Huffington’s poor timing, but also a lack of innovation in terms of website promotion and structure.
The PR promised much, talking up the original reporting, social engagement tools and “vibrant blogging” platform that will see contributions from Ricky Gervais, Tony Blair and Kate Garraway.
Yet many people will have been clamouring for something more adventurous from the publication that lays claim to being America’s most popular news and opinion site.
The Huffington Post’s credentials make for impressive reading. Since its 2005 launch, it has overtaken the New York Times to become the world’s biggest newspaper online, attracting 36 million readers to its web pages.
However, media experts have already begun branding the UK version as little more than an offshoot of the American version. Telegraph columnist and author of How to Lose Friends and Alienate People, Toby Young, criticised the debut morning headline covering the pervasive News of the World story.
In an article for the Telegraph, he noted: “The banner headline this morning (it 19s subsequently been changed) was an American colloquialism: ‘The buck stops here’. Couldn 19t the headline writer have come up with something more British-sounding?”
Others have been critical of the lack of payment for contributors – even luminaries such as Blair and Gervais will not receive any money for their articles.
A branding issue also arises from the acquisition of the publication by AOL, of which it is now a subsidiary. This corporate link could stand to undermine the Huffington Post’s core image as a left-wing, innovative conduit for progressive media delivery.
Living Streams “Improving clients’ profitability through better use of the internet”.
Search Engine Optimisation Companies
Website Design Company Uk
Pay Per Click Agency
Social media marketing agency
Christian Website Design
Email marketing company