Hotel.de promotes managed SEM thanks to Lixto
Hotel.de is looking to be able to analyse deeper pricing trends in the industry with the help of Lixto’s latest Price Intelligence Suite.
Hotel.de to track competitors with updated market analysis suite
Monday, April 04 2011 by Mark Richards
The competitive nature of the travel industry is spurring on managed search engine marketing and other ways of boosting online presence for firms.
William Rice, president of the Web Marketing Association, notes that the travel sector “is very competitive when it comes to web development”, adding that “companies can benefit from the independent evaluation of their online efforts”.
The latest development sees international online booking company hotel.de upgrading to the latest version of a software suite that helps it analyse industry trends and pricing structures.
Hotel.de hopes the new Price Intelligence Suite from Lixto will offer it advanced market analytics, rate optimisation planning and integration of qualitative information. The suite is a web extraction and analysis system that allows firms to obtain up-to-date information on competitors’ pricing strategies.
According to Renate Cohaus, senior account service manager at hotel.de, the latest version of Lixto Price Intelligence Suite for Travel means the firm can analyse deeper pricing trends in the industry.
“Better understanding of hotel service, customer satisfaction ratings, and hotel compliance with service-level agreements (SLAs) will help hotel.de become that much more effective in long-term business planning,” he added.
Qualitative customer rankings and review information means the booking website can progress beyond simple competitive price analysis and SLA assurances, according to Jason Houle, vice-president of travel solutions at Lixto.
Online travel companies can gain a “substantial competitive edge” by harnessing information on supplier pricing compliance, as well as deeper trends in pricing that affect specific properties or destinations, he explained.
Mr Rice of the Web Marketing Association added: “Travel web sites have been doing great in terms of creating dynamic portals to keep up with the shift in the industry that removed agents as the source of travel information.”
He was commenting as the association calls for entries from the travel sector for the 15th annual international WebAward Competition for Web site development.