Have you joined the visual content revolution? by Andy Carter
Visual content is proving popular. Businesses can use the medium to catch the attention of visitors. Engaging and eye-catching material will provide better results than plain text.
Online video, infographics and well-designed white papers can help businesses secure new readership and customers.
Businesses all over the world are striving for better engagement with their visitors, as this can help create results and most importantly a return on investment.
However, with every company worth their salt trying to communicate and strike up a conversation with consumers, it is important to stand out.
One way to do this as a small business is to start implementing more visual content into your strategies. Of course, almost everything on a website is ‘visual’, but by using video, infographics and white papers laid out in an appealing and striking way, you can get ahead of the competition.
Jenny Barrett, Mortgages for Business head of marketing, recently said that 2013 will be a year of more informative, educational videos and infographics being published by brands.
What does visual content offer?
More visual content is something a little different from your usual news articles and social media, and with four in five marketers planning to boost spending on visual content creation in the next 12 months, it is set to boom in 2013.
“If used and tracked wisely, [these visual content types] have the potential to increase ROI and become a mainstay of the successful marketer’s toolkit,” Ms Barrett said.
A study conducted by Matter Communications revealed that almost 90 per cent of marketers are already using visual content to engage and attract consumers.
Scott Signore, chief executive of the organisation, said that all types of company can benefit from displaying more interesting visual content.
He suggested marketers consider adding visuals to all the content they publish, “from social and public relations, to web site content and even static marketing materials like annual reports”.
Visual content has the ability to capture people’s attention more quickly than a normal page full of text and it allows potential and current customers to understand the thinking behind the brand.
It’s particularly helpful if your business has a lot of information to get across. With just a short time to catch visitors’ eyes, it is important to make the information as easy to access as possible.