Government engages in web maintenance
The government is going ‘digital by default’ as it looks to deliver many of its services online as a standard, following the publication of a report into public support.
Website maintenance ahead for govt after new direction named?
Wednesday, November 10 2010 by Steve Swallow
The government may be ready to engage in some website maintenance after it was announced that public services ought to be delivered digitally “by default”.
Officials today announced the new direction in response to a major report by Martha Lane Fox, an advocate of online services. The study argues on behalf of a channel shift that will see public services being increasingly provided digitally by default, matching the demand for internet-based needs of a swiftly modernising society.
Ms Lane Fox, named as the UK’s ‘Digital Champion’, published her report as a means of galvanising changes that would provide higher quality and convenient services to users available 24/7, which could see major improvements made to overall website conversion, accessibility and usability to ensure all members of the public can benefit.
Addressing her thoughts to the Minister of the Cabinet Office, she said that while new ideals would deliver better services for citizens, the government could make gross annual savings of more than £1.3 billion if it gave 30 per cent of government service delivery contracts to digital channels. Some £2.2 billion would be saved if 50 per cent of contacts shifted to this medium.
In terms of website maintenance and issues that should be addressed by internet marketing consultants, recommendations in her report were many in number. Among other things, she proposed making the popular Directgov facility the “customer champion with teeth” that would drive up the quality of government online services.
Additionally, Ms Lane Fox wanted a simplification of user experiences of digital public services by making all government transactional services available through Directgov. Directgov and Business Link may also be converged into a single domain as part of her ideology.
Ms Lane Fox continued: “For years, businesses have been using digital communications to improve services and engagement with their consumers. Government should take advantage of the more open, agile and cheaper digital technologies to deliver simpler and more effective digital services to users, particularly to disadvantaged groups who are some of the heaviest users of government services.”
At the moment, Directgov provides all UK law help, particularly in the fields of entitlements in employment and the health service. It is free to use and is backed up with the latest statistics from the Office for National Statistics.
Living Streams “Improving clients’ profitability through better use of the internet”.