Google UK reps hold keynote presentation at Catalyst
The Catalyst Europe conference next month will attract a variety of e-commerce experts.
Google experts to give presentations at e-commerce event
Tuesday, April 19th by Steve Swallow
John Gillan and Jens Munch of Google UK are due to give a keynote presentation at the forthcoming Catalyst Europe conference in London, which is sure to attract internet consultants and website promotion professionals.
The experts will talk about the opportunities arising from the latest trends in the growth and convergence of social, local and mobile technologies, focusing on Google’s own designs in the field but also providing e-commerce professionals with an insight into this user-driven trend.
John Gillan is the leader of Google UK’s retail multichannel division and leads a team that helps retailers in the UK to drive their ecommerce sales, while Jens Munch heads up Google Shopping UK, directing initiatives for multichannel retailers such as Google Local Shopping.
The conference is hosted by e-commerce solutions provider ChannelAdvisor, and will also see the attendance of leaders from successful online firms including Facebook, eBay, Amazon Europe and Shopzilla.
“Understanding the benefits and functionalities of the social, local and mobile field is fundamental to the future success of online retailers,” said James Scott, managing director of ChannelAdvisor.
“Google is clearly a forerunner in these trends, and hearing John’s and Jens’ insights on emerging trends will provide all Catalyst Europe attendees with a progressive awareness and a competitive advantage.”
Catalyst Europe runs between May 17th and the 18th at the Park Plaza Riverbank Hotel in London. Other speakers at the event include Clare Gilmartin, vice-president of marketplaces at eBay, Eric Broussard, vice-president of international seller services at Amazon EU, and Gavin Sathianathan of Facebook, which has been taking its first steps into the e-commerce world this year.
However, Facebook’s potential for success as an e-commerce platform was recently disputed by Forrester Research analyst Sucharita Mulpuru, who argued that a social network presence was less effective at customer acquisition than traditional channels such as email and paid search.
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