Google Plugin prevents content farms
Content farms may soon become a thing of the past with the latest extension from Google Chrome that aims to deal a blow to the service.
SEO dealt service by Google with blocker extension
Wednesday, February 16 2011 by Kate Billinghurst
Search engine optimisation providers may find their goal of delivering results for managed emarketing projects could be more successful now that Google has decided to tackle the issue head-on in a much more direct way.
After exploring different algorithms to detect content farms – websites that prey on search engine optimisation trends to get to the top of rankings that are classed as having “shallow or low-quality content” – Google has simply created a plugin to deal with the issue, so it could boost future website promotion tactics.
The company explained: “One of the signals we’re exploring is explicit feedback from users. To that end, today we’re launching an early, experimental Chrome extension so people can block sites from their web search results.
“If installed, the extension also sends blocked site information to Google, and we will study the resulting feedback and explore using it as a potential ranking signal for our search results.”
When a user blocks a site with the extension, they will not see results from that domain ever again in Google search results, though people can always revoke a blocked site at the bottom of the search results in order to undo any accidental or misplaced blocking.
Additionally, people can also edit their own personal list of blocked sites by clicking on the extension icon in the top right of the Chrome window, which is ever-present for ease of access.
And while the offering is simply in early beta stages, it is available in a wide variety of languages: English, French, German, Italian, Portuguese, Russian, Spanish or Turkish.
“We hope this extension improves your search experience, and thanks in advance for participating in this experiment,” Google concluded.
Blogger and Unix expert A P Lawrence this week responded to the news, claiming that while the plugin will help, it will not be enough on its own. “Google is facing a very, very difficult problem and solving it is critical to their business,” he added.
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