Google not in favour with South Korean SE’s
Google has been accused of anti-competitive behaviour by a pair of South Korea’s leading search engines.
Korean search engines accuse Google of antitrust practices
Monday, April 18th by Craig Nicholson
Two search engines in South Korea have filed complaints with the country’s regulators over Google’s behaviour regarding searches on the Android smartphone operating system, which may have an impact on search engine optimisation providers.
NHN Corp, which owns Naver, and Dalum Communications have asked Korea’s Fair Trade Commission to investigate whether Google is stopping local mobile search providers and Android manufacturers from preloading certain search window applications.
“Through a marketing partnership with major smartphone producers, Google has prohibited other market players from preinstalling their search window or related applications,” claimed NHN in a statement.
A spokesperson for Google responded by saying the company will work with the Fair Trade Commission to address any concerns, adding: “Android is an open platform and carrier partners are free to decide which applications and services to include on their Android phones.”
Although Android users in South Korea are free to install other search portal applications, Daum and NHN are unhappy that they are not able to have their applications pre-installed.
According to figures from Metrix reported by the Wall Street Journal, Naver currently has a share of 56 per cent in South Korea’s domestic mobile search market, making it the country’s biggest internet search engine by revenue.
Last year, a similar complaint was filed against Google by Skyhook Wireless in the US, accusing the search giant of preventing Motorola from using its services instead of Google’s location technology, prompting a US Federal Trade Commission investigation.
Microsoft has also complained in the past that Google restricts the ability of Bing and Windows Mobile to return links to YouTube, the video sharing website owned by Google.
According to the latest report from SEMPO and Econsultancy on the state of search marketing, Google remains the dominant player for managed search engine marketing in the US, with 95 per cent of companies surveyed saying they use the Google Adwords service.
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