Google+ differentiates because it distinguishes relationship type
Google is hoping to appeal to online users’ desire to distinguish between different types of contacts, but the social networking venture is marred by the failure of 2010’s Buzz.
Facebook alternative Google+ aims for ‘subtle social networking’
Wednesday June 29 2011 by Mark Richards
Google’s alternative to Facebook, Google+, has finally been unveiled by the search engine giant – and there are high hopes that it will be more of a hit than Google Buzz.
The new project is certainly ambitious, aiming to reflect the nuance of real life social relationships and connections while doing away with the “sloppy” and “insensitive” approach taken by existing social networks.
Google claims that the subtle differences between types of relationships – be they familial, friendship or professional – need to be more subtly defined online.
Google+ seeks to address this with its +Circles software, enabling users to define their own social circles into which they can group their various contacts. For example, users may choose to have one group for food lovers, entitled Foodies, and another for best friends, and so on.
Other additions include +Sparks, +Hangouts and +Instant Upload, offering fresh ways of tagging content, having face-to-face conversations with friends and uploading photos and videos.
There are also clear signs that Google is trying to move away from last year’s social networking flop, Buzz.
Buzz was widely criticised for breaching people’s privacy, because it automatically created a circle of friends based on people’s most regular interactions.
More often than not, these were work colleagues, which people found problematic. The major issue was that it became very easy for anyone using Buzz to establish who you were most regularly in contact with.
With Google+ however, the emphasis is very much on permissions and privacy with respect to choosing who receives what content.
For the +Location, location, location feature, Google notes: “With Google+ you can add your location to every post. (Or not. It’s always up to you.)”
Later on Google makes a similar claim about the +Instant Upload feature – which enables users to opt to have any photos taken on mobile devices to automatically be uploaded to the cloud.
“While you’re snapping pictures, and with your permission, Google+ adds your photos to a private album in the cloud. This way they’re always available across your devices – ready to share as you see fit,” the search engine giant notes in a blog post.
Google cannot be faulted for the ambition of the project, but the search engine certainly has a lot to prove after the poor reception for Buzz.
Living Streams “Improving clients’ profitability through better use of the internet”.
Search Engine Optimisation Company
Website Design Company Uk
Internet Advertising Service
Social media campaign
Email marketing agency