Google boss explains about social media’s SEO benefits
Social media doesn’t yet have a positive impact on search engine presence. However, that could change in the near future, one Google expert has suggested.
You should get your business well versed in social media now. Your search presence in future could rely on it.
By Kate Billinghurst
When it comes to social media, one of the main aims of the game is to receive positive feedback in the form of a Like, retweet or +1.
Not only do these help share your content and post it on the according social networks, it also helps to suggest to potential readers that the content is worth reading.
However, one area where it doesn’t have any tangible benefits, at least in terms of Google+, is when it comes to presence in SERPs.
Matt Cutts, head of Google’s Web Spam team, has confirmed that +1s don’t have any positive effect when it comes to SEO, contrary to popular belief beforehand.
He was speaking within the Power Searching With Google Hangout on Air #2 and when asked whether +1s boosted visibility, his response was: “Not really a direct effect”.
“In the short term we’re still going to have to study and see how strong the signal is,” he said, responding to a question from a website owner.
However, it could all change in the future, as he indicated that the company could look to take +1s and other forms of social media endorsement into account when it comes to SERPs.
Mr Cutts said this was likely to come along in the longer term, but he urged businesses and those keen on improving their search visibility to try and embrace ‘social signals’ as much as possible now.
This can be done in terms of Google’s Authorship tool, which has been rolled out recently and can add a great deal of prominence to business websites.
Mr Cutts said: “It turns out that sometimes if you have a picture of the author, sometimes you’ll get a higher click-through and people will say ‘oh, that looks like a trusted resource'”.
It seems that social interaction could eventually play a part of search engine performance so it could be worth becoming proficient in social media, if you’re not already, ahead of schedule.