Google Analytics ‘spreads global reach’
Do you make use of this Google service? (Steve Swallow)
Extra Languages may or may not be essential for your company – Access to a Google Authorised Analytics Centre (GAAC) is
Technology giant Google has enhanced its Analytics program, making the service available to a greater number of internet marketing consultants and other users throughout the world.
A further six languages have been added, meaning the product is accessible in 31 mother tongues, with the system now available in Bulgarian, Greek, Catalan, Slovak, Lithuanian and Vietnamese.
In a post on the official Google Analytics blog, Dai Pham and Jeff Gillis of the company noted that the growth in the industry over the last couple of years has been “amazing to see”, with usage and dialogue increasing internationally.
“Our product, team and ecosystem are scaling right along with it,” they wrote.
In addition, they stated that there are more than 150 Google Analytics Authorised Consultants placed in every principle part of the world – ranging from the US, Latin America and Europe to Canada and the Asia Pacific region – as well as in over 35 countries.
Mr Pham and Mr Gillis further observed that this latest move by Google to enhance its global analytics offerings is “a large cross-functional effort to localise the product”.
Meanwhile, the organisation recently announced that it has updated its Python Client Library with application programming interface version 2 attributions, a move it stated would make automation of analysis workflow more simple.
Living Streams comment: We not only have good analytics skills ourselves but also have an alliance with a GAAC. Our clients have the benefits of our local (Thames Valley) presence and this alliance, but not the constant overhead in our costs.