Elder Statesmen of business now getting more involved with social media
A report by the FT showed that social media would be taken seriously in 2011 by film, TV and print media
Traditional businesses turn to social media
Thursday, January 5th 2011 by John Burns
Many internet marketing consultants will be more than aware of the importance of social media in terms of their businesses managed emarketing agendas but now it seems that elder statesmen of the business world are also getting more involved.
According to a report by the Financial Times (FT), 2011 will be the year in which more traditional industries such as music, film and print media began to get serious about the benefits of social media.
In the report, Vijay Ravindran, chief digital officer at the Washington Post, states that his company’s use of the social reader application has been a big step forward in what is traditionally a very straight-laced industry.
He said that the sharing platform social media offered his newspaper was unparalleled and that it had not only increased views of the newspapers work but also changed the way in which they operated.
A similar application was launched in the UK by the Independent and this has had a similar effect, bringing in a younger audience to the website and the newspaper’s offerings.
Mr Ravindran told the FT: It starts with the simple premise that if you could see what your friends are reading, the news would be more interesting.
It is very different than the audience that comes to WashingtonPost.com,
It’s not just print however, music sites like Spotify also joined in the social media revolution with in films, Netflix took the bold move of incorporating social media into its operations.
Dan Rose, Facebook’s vice president of platform marketing, added to the report, saying: “Our vision is that every industry has the possibility to be transformed by social.”
This change shows that social media is still yet to reach its peak and it is not just the bright young things who are loving the trend. Now, the more traditional industries are realising its potential too.
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