eCommerce owners should look to India
Ecommerce firms could cash in by targeting website promotion efforts across the Indian online retail market.
Website promotion targeting Indian online retail market could prove lucrative
Tuesday, July 05 2011 by Craig Nicholson
Ecommerce companies may do well to target website promotion activities at India over the coming years, where the online retail industry is set to grow substantially.
More easily available broadband services and better internet penetration across the country will boost the country’s ecommerce industry to rupees 7,000 crore (£980 million) by 2015, according to the Associated Chambers of Commerce and Industry of India (ASSOCHAM).
Growth of disposable income and a booming economy have also helped to boost online shopping in the country, but the organisation also marked a change in the way consumers are using the internet to purchase goods.
Where previously shoppers have done their research and made purchases in store, a growing number of Indians are opting to do their buying online, the ASSOCHAM survey revealed.
The research cited the ability to compare prices with international retailers on the internet as one of the main advantages, which underlines the benefits of website promotion by British ecommerce firms, such as pay per click services in the UK.
ASSOCHAM secretary general D S Rawat suggested that retailers can expect plenty of competition online. “Now the trend is changing fast. Leading companies have gauged the potential of online retail industry and are gearing up fast to cash in,” he added.
Mumbai residents are the most likely to shop online, followed by locals in Delhi and Ahmedabad.
Mobile phone internet access has also proved a popular trend in India, which may be worth ecommerce firms considering as they attempt to cement their position in this developing market.
The Indian sub-continent market for mobile payments is expected to exceed 400 million users by 2015, according to new forecasts from Juniper Research, released last week.
However, the research indicated that the biggest market will emerge in China and the Far East, accounting for 30 per cent of the global total by 2015.
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