Companies may be surprised at what website promotion entails
Investments are needed to make e-commerce sites a success, even if the retailer is a proven high street favourite
Digital commerce an extremely competitive environment, claims expert
Wednesday, December 21st 2011 by John Burns
Companies looking into the prospects of website promotion in lieu of launching into ecommerce ventures have been warned that the field is extremely competitive and that there are a number of things to keep in mind.
That is the view of Dave Bird, managing director at Webtistic.co.uk who believes that companies looking to make gains in the area may be surprised to hear what is needed.
He suggested that success in high street retail may not always correlate in the online shopping world. A number of investments are needed in any digital commerce venture before it can be truly classed as viable and potentially successful.
Things such as search engine optimisation need to be considered in order to drive traffic to your site and keep competitors at bay. As well as this, an appropriate budget needs to be set aside largely for marketing to ensure that audiences know the site is live and ready to go.
In terms of technical content websites need to offer more than just the one payment gateway, according to Mr Bird, if they are to keep customers attracted to the site.
Mr Bird said: “Assess your competitors and look how you can improve on their site and what they currently offer – adding features to your site to give it the edge.
“Do your very best to keep your customer happy and hooked on the site at all times, as there is so much competition online. Potential customers can so easily be lost to a competitor for things as simple as a slow loading site, or a site without a contact number.”
Finally he suggested that websites should ensure that there are adequate contact details provided on the site. It can be a very competitive market and website should ensure they do as much as possible to keep themselves ahead.
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