‘Clear communication needed’ for corporate sites by John Burns
Businesses should ensure their long-term strategies and key business data are available on their corporate websites.
Key business drivers and market data are among the details that should be included on corporate websites in order to ensure long-term success, a new survey from Investis IQ has suggested.
According to the group, which analysed the websites of FTSE 250 and FTSE 100 firms and assessed them on some 200 performance and quality criteria, many firms currently battling with the recession may wish to ensure their site appeals to potential stakeholders.
Investis IQ director Al Loehnis asserted that the best way for firms to achieve this is to prominently include information such as market share, forward-looking plans and other relevant corporate data on their website. He said: “All too often this sort of information is nowhere to be found on corporate websites – a missed opportunity as it is the first place that the vast majority of stakeholders will come looking.”
The corporate website for Royal Dutch Shell – which features a factsheet summary for 2008 in a number of languages – was named as the top-performing corporate site in the UK.
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