Christmas Shopping leave SEO consultants with baited breath
Experts at IMRG have identified the growth in e-retail and a possible boom to come in the lead-up to Christmas, when consumers bombard shopping websites.
IMRG sees momentum gathering for online shopping boom
Friday, December 3 2010 by Kate Billinghurst
Search engine optimisation providers will likely be sought by websites in the coming days in preparation for the busiest online shopping day of 2010 in the lead-up to Christmas.
Sales and traffic levels have started to gather momentum towards Mega Monday, on December 6th, according to the Interactive Media in Retail Group (IMRG), the membership community for the e-retail industry.
It identified that levels of use among consumers have been steadily increasing since November 28th. On December 1st, there was a sharp rise in activity and this has been attributed to people being paid for November work.
The rise in online activity may have been influenced by recent weather conditions as well, IMRG maintained, though noted that despite snow and ice holding many people back from venturing onto high streets, it is “very difficult to tell” as this coincides with the festive shopping period accelerating at the beginning of a new month.
IMRG pointed to a survey carried out by eDigitalResearch which found that 26.6 per cent of people want to do more online shopping than last year, highlighting the importance of a high website ranking and strong website maintenance to keep up with this demand.
Managing director at IMRG David Smith said that 2010 looks will be another “bumper year” for online sales during the so-called “Super Sunday and Mega Monday” and could reach over half a billion transactions by the end of a week.
He continued: “We estimate that £6.4 billion will be spent in December alone, with total online sales for November and December set to reach £12.4 billion. Consumers have looked to spread the costs of Christmas a bit more this year due to the economic climate, but December 6th is the day that our retailers expect sales activity to be at its highest.”
This week, eMarketer explained that mobile advertising is set to boom in the coming years, noting that research firm mobileSQUARED forecast an increase in mobile ad spending in the eurozone from £78.7 million this year to £82.8 billion in 2015.
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