Changes to Google’s algorithm will directly affect marketers
Value will be removed from search engine optimisation through algorithm changes to Google as well as data collection increases
Google’s Algorithm Changes
Friday 6th January, By Stephanie Clark
Early in 2012, Google will expand how it integrates data into its search results. For search queries that are direct questions, it will no longer be necessary to click through to a website. It’s like getting both the search results and the immediate result of the “I’m Feeling Lucky” button at once.
This adjustment, however, will remove value from marketers who rely on visitors clicking through to farther pages. Google is looking to collect more data by offering ways for site owners to structure their information so that it can be quickly read by a computer.
If you’re a marketing expert working on making sure your site is visible in an area where Google is more competitive, remember that you may require to do more than an organic search or paid advertising in order to be successful. Google has created a system where people must pay in order to contend against it.
Regardless of whether the data and selections available to searchers are free or paid for by marketers, people will continue to use Google in tremendous numbers as long as Google carries on have the best results for a given search. Google’s venture in the second half of 2011 stands for just the beginning of the modifications that it will be pushing throughout 2012 as it builds even stronger connections with its partners, affiliates, and marketers.
While this happens, every online marketer on the web will need to carefully consider and revisit how they are positioned with the search giant and its pursuits. “As we declared just over a week ago, we’ve made a significant improvement to how we rank new material. This change impacts approximately 35 percent of total searches (around 6-10 % of search results to a visible degree) and better establishes the appropriate level of freshness for a given query.”
Top result selection code rewrite has been produced to handle extra processing on the leading set of results, as well as ensuring they don’t show overabundant outcomes from one site and long-tail records are even more probable to rank for relevant queries.
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