Canadian Website in need of major redesign
A raft of new features make the site more accessible and user-friendly
New Canadian car finance website clicks into gear
Monday, 12th September 2011 by Andy Carter
One of the leading car finance companies in Canada has clearly bought into the need for website promotion as part of its managed emarketing stance, having invested in a new website design.
5StarDealer is based in Toronto and its website is intended to vastly improve accessibility and usability for customers. It has been equipped with new features and increased usability, including valuable content resources and a well maintained car inventory.
The company’s general manager said in a statement: “The new design reflects our growing business and leadership in the industry by giving customers simpler access and navigation with variety of information and resources regarding car financing, financing applications, and car searches.”
“The new site design gives them the ability to search, apply for car loans and understand the process fully with our useful information and resources.”
The website offers new and improved intuitive navigation and enhanced social media sharing platforms which include popular sites such as Facebook, Twitter and Google Plus. It also hosts unique content, premium resources and an improved car searching facility for visitors to quickly find vehicles based on certain parameters.
The design itself has a simplified car listing based on the main page so that users may quickly navigate though the vehicle inventory. A focus has been placed on improving visitors’ privacy so as to meet regulations with regards to the rigorous privacy standards on the internet.
The firm say that this new website design fits in well with its growing business as it allows customers to gain simpler access and navigation. This means that potential car buyers won’t be put off and will stick around to do business with 5StarDealer. The firm considers itself to be one of the industry leaders and the new design will, it is hoped, help it to maintain that.
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