Bing closes the gap with Google
Microsoft’s Bing was the fastest growing search engine in the UK during March, while YouTube is expanding faster than any other social network, according to Experian.
Bing growing faster than Google in UK search engine market
Monday, May 9 2011 by Steve Swallow
Google may still be the dominant force for search engine optimisation providers, but Bing is closing the gap on its internet rival.
Microsoft’s Bing was the fastest growing search engine in the UK during March, according to new figures from Experian Hitwise. Google remains very much on top, however, accounting for 90 per cent of all searches conducted by internet users in the UK.
In its Search Engine and Social Analysis report, Experian Hitwise reveals that Bing is making up ground, increasing its market share by 0.28 per cent. Google, meanwhile, lost 0.66 per cent.
Over the last 12 months the results are more impressive for Microsoft’s search engine. Between March 2010 and the same month this year, Bing was the only search engine to increase its volume of searches in the UK. On the other hand, Google, Ask and Yahoo! all saw a year-on-year drop in searches.
The findings, says Experian Hitwise, highlights the importance to a UK search engine optimisation specialist of not simply optimising content for Google, but also taking into account other engines.
“Microsoft is starting to make inroads into Google’s massive share of the search market, although Google remains the clear leader in absolute volume terms,” remarked Experian Hitwise research director Robin Goad. “It is vital that brands closely monitor the changing trends in the search market, as search typically accounts for between 40-50 per cent of a website’s inbound traffic.”
The same report paints a similar picture of dominance in the social media market. It revealed that while Facebook accounts for 56 per cent of all visits to social networks in the UK, YouTube is making inroads.
Facebook’s share of visits declined in March compared to February by 1.22 per cent, driven by increased visits to YouTube, the report says. The online video site accounted for 19.06 per cent of all visits to social networks in March, up from 18.32 per cent the previous month.
Mr Goad commented: “Facebook is now the second single biggest source of traffic to all websites after Google. As a result, it is becoming increasingly important that brands derive maximum benefit from this social network.”
A report from Econsultancy released earlier this month reveals companies are doing just that and tapping into the power of this world’s biggest social network. According to the company, 84 per cent of businesses say they use Facebook for marketing, up from 73 per cent last year.
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