Big businesses ‘taking advantage’ of Christmas shopping season
Have you maintained your marketing budgets during this period? (Sarah Adie)
Larger firms appear to be at a greater advantage than smaller ones during the Christmas shopping period as they have not had to cut back on other areas, such as marketing, during the recession.
This is according to the latest figures from comScore, which revealed that – although Cyber Monday sales rates stood at $887 million in expenditure – for the whole of November, bigger companies were accountable for 64 per cent of all dollars spent.