Apple storms the tablet market
The iPad’s popularity has been highlighted this week and could be changing the way that website marketing works, tapping more into the tablet and mobile sectors.
Website marketing possibilities on iPad highlighted in survey
Thursday, December 09 2010 by Mark Richards
A new survey of tablet computers by a leading website marketing resource has discovered that Apple’s iPad should forecast a 127 per cent growth for units sold in 2011.
By the end of this year alone, Apple will have sold around 8.5 million iPads in the US, according to eMarketer, and therefore has a commanding majority of total US tablet sales at a whopping 88 per cent.
As many businesses look to get the most out of the format with website marketing drives through apps for the platform, including British designer Stella McCartney, it seems that more ears are pricking up over the possibilities of website promotion on the platform.
iPad and tablet sales, eMarketer noted, will increase dramatically over the coming two years and went on to forecast that around 20 million of the touchscreen devices from Apple will be sold in 2011 – an increase of 127 per cent. 2012 sales will be even more fruitful, surpassing 30 million.
However, the web resource was keen to point out that the popularity of the technological platform will lead to more diversity in the tablet market, resulting in a drop in the iPad’s share of the market to 74 per cent by 2012.
The base of US tablet users is also going to “increase exponentially”, eMarketer added, though will stay as a small share of the total population. By the end of 2010, it asserted that around 41 million Americans – a 12.8 per cent share of the population – will have a tablet device from Apple or one of its competitors.
The iPad may not be as popularly targeted by website marketing campaigns in Europe and the rest of the world, however. eMarketer maintained that while it will still continue to dominate the market share, the iPad will be less prominent and take just 69 per cent of the market by 2012.
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